The official logos, fonts and colors of Diesel Laptops® outlined below are intended to serve as best-practice examples. The colors, fonts, and examples of use can be applied to all Diesel Laptops sub-brands, such as Diesel Parts, Diesel Training, and Diesel Repair.

Official Colors

Diesel Black

000000

0
0
0

Diesel Yellow

FFB81C

255
184
28

Dark Gray

373A36

55
58
54

Gray

CCCCCC

204
204
204

Light Gray

F0F0F0

240
240
240

White

FFFFFF

255
255
255

Usage Examples

When Diesel Black is used as a background color, Diesel Yellow or White may be used ontop. Diesel Yellow should never be used on a field of Dark Gray, Gray, or Light Gray.

When Diesel Yellow is used as a background color, Diesel Black or White may be used ontop. Dark Gray, Gray, or Light Gray should never be used on a field of Diesel Yellow.

Dark Gray, Gray and Light Gray should be used together, taking account for maximum contrast.

Official Logo

Each logo pack contains an Adobe Illustrator file as well as JPG and PNG formats of all color variations.

Logo Usage and Examples

The Offical Diesel Laptops® Logo may not be altered in any way. No additional textures or styles should be added. Drop shadows should rarely, if ever, be used.

The Offical Diesel Laptops® Logo color choice depends on the background color. The black logo should be used on light colored backgrounds only. Yellow or white logos should only be used on dark backgrounds.

Proper usage Improper usage

Offical Sub-brand Logos

Diesel Training Logo

Official Fonts

Use Case: Manly Man is reserved as a top-level font for logo treatments only. This font should not be used as an header element or paragraph text.

Use Case: Bellfort is intended to be used as a header style. It should not be used as paragraph text. Bellfort is typically reserved for use in off-highway advertising.

Use Case: Bebas Neue is the default heading text for blog post featured images, youTube thumbnails and similar images. It can be used for all brands.

Use Case: Avenir Light is used in logos to call out the department or subject matter, such as Laptops, Training, Parts, Repair, Etc.

Use Case: Roboto is used as the font on our website.

Branded QR Codes

PNGs

PDFs

Official Imagery

Diesel Handheld Pro

Diesel Handheld

Diesel Tablet 2

Diesel Decoder

Diesel Repair

Questions?

Any questions or comments regarding Diesel Laptops branding guidelines can be directed to the Diesel Laptops Marketing Department by emailing marketing@diesellaptops.com